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Client · Sourcing from China · Shipped

Zyntral

End-to-end sourcing from China. Marketing site with full internationalisation and WCAG 2.1 AA accessibility.

Zyntral, as it looks today

What it is

a marketing site that argues a position

The client's whole pitch is transparent pricing against an industry that keeps it vague, so the site could not be a brochure with a contact form at the end. It had to demonstrate the claim on the page: costs you can explore, an operating model spelled out, and no invitation to request a quote before seeing a single number.

Zyntral home
Ship, plane and rail in the opening frame: the whole service before a word of copy.
The cost explorer
Real numbers before the visitor has to talk to anyone.

How it is built

static, fast, and cheap to keep alive

Astro 5, shipping almost no JavaScript: the page is HTML by the time it reaches the visitor, which is the only performance strategy that survives a bad hotel wifi in another timezone.

Two things took the real work. Internationalisation across the whole content tree rather than a language switcher bolted on top: routes, metadata and copy all localised. And WCAG 2.1 AA: contrast, focus order, landmarks and keyboard paths checked rather than assumed, and checked while the pages were being built rather than after.

About sites like this one

Static, multilingual and accessible costs roughly what the alternative costs, and there is nothing left to keep patched afterwards. If that is the kind of site you need, tell me about it.

Tell me about your site