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zyntral

Client work Shipped

Importing from China is sold on mystique and margin nobody explains. The brief was the opposite: a site that says what a thing costs, in the visitor's language, and loads before they change their mind.

What it is

a marketing site that argues a position

The client's whole pitch is transparent pricing against an industry that keeps it vague, so the site could not be a brochure with a contact form at the end. It had to demonstrate the claim on the page: costs you can explore, an operating model spelled out, and no invitation to "request a quote" before seeing a single number.

zyntral home page: importing from China isn't about heroes, it's about execution and transparent pricing
The headline is the positioning, and the rest of the site has to earn it.
zyntral cost explorer, showing product prices in China and a savings dashboard
The cost explorer: real numbers before the visitor has to talk to anyone.

How it is built

static, fast, and cheap to keep alive

Astro 5, shipping almost no JavaScript: the page is HTML by the time it reaches the visitor, which is the only performance strategy that survives a bad hotel wifi in another timezone.

Two things took the real work. Internationalisation across the whole content tree rather than a language switcher bolted on top: routes, metadata and copy all localised. And WCAG 2.1 AA: contrast, focus order, landmarks and keyboard paths checked rather than assumed, and checked while the pages were being built rather than after.

  • Astro 5
  • Tailwind
  • Vercel
  • i18n
  • WCAG 2.1 AA
Role
Design and build, delivered
Stage
Shipped
Scope
Marketing site, multilingual
Constraint
Static, no client-side app

About sites like this one

Static, multilingual and accessible costs roughly what the alternative costs, and there is nothing left to keep patched afterwards. If that is the kind of site you need, tell me about it.

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